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Web Analytics, Social Media, Marketing Strategy

Tuesday, August 05, 2008

Sentiment Marketing is Coming - and it Looks More Like Direct Marketing than You Think

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Posted by Aaron Gray at 7:22 AM 5 comments
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  • ►  2009 (1)
    • ►  June 2009 (1)
      • I'm Blogging Over Here, Now...
  • ▼  2008 (13)
    • ▼  August 2008 (1)
      • Sentiment Marketing is Coming - and it Looks More ...
    • ►  June 2008 (1)
      • X Change 2008 - Be There!
    • ►  April 2008 (2)
      • Eric T. Peterson Doubts the Importance of Twitter
      • Web Analytics Wednesday (as in Thursday) at WebTre...
    • ►  March 2008 (4)
      • Measuring Web 2.0 Technologoes - Panel Discussion
      • Narrowing the GAP
      • Semphonic X Change 2008
      • Tracking Your Reputation Online
    • ►  February 2008 (5)
      • Eisenberg's Hierarchy of Optimizaiton Needs
      • Hooked on Pandora
      • Eddie Bauer Embraces its Inner Male
      • Prediction: $1.00 Starbucks Coffee = Bad Move
      • Blog Remodel
  • ►  2007 (10)
    • ►  October 2007 (1)
      • More on WA Standards
    • ►  September 2007 (6)
      • Thoughts on WAA's Standards Committee's Web Analyt...
      • X Change Wrap Up
      • X Change Day 1
      • More OLAP Fun
      • Adding to Eric T. Peterson's Commentary on Dainow
      • See you at X Change?
    • ►  July 2007 (1)
      • The Power of OLAP Reporting
    • ►  April 2007 (1)
      • What is the Role of Marketing, Anyway?
    • ►  February 2007 (1)
      • Join me for 5 Insights from Online Marketing Exper...
  • ►  2006 (14)
    • ►  December 2006 (1)
      • Burby on Becoming an Analyst
    • ►  November 2006 (2)
      • Words to Live By from Steve Jobs
      • How to Hire a Web Analyst - Part 3: Backgrounds
    • ►  October 2006 (2)
      • How to Hire a Web Analyst - Part 2: Personality
      • How to Hire a Web Analyst - Part 1: Mindset and Ke...
    • ►  August 2006 (2)
      • Decker (again): Only 3 ways to drive revenue
      • Sharpening the Point
    • ►  July 2006 (2)
      • Decker Does it Again
      • Six Sigma Applied to Marketing
    • ►  June 2006 (1)
      • Call it a Persuasion Funnel?
    • ►  April 2006 (4)
      • Event-Based Analytics
      • Things Visitors Do, Not Places They Go
      • Funnel vs. Hub-and-Spoke Conversion Visualization
      • I'm back...
  • ►  2005 (7)
    • ►  November 2005 (1)
      • Banking as Retail
    • ►  October 2005 (3)
      • Defining KPI's - Update
      • Optimization Tip - The order of states in an addre...
      • Measuring the Right Things [part 2] - Defining you...
    • ►  July 2005 (3)
      • Blog ROI
      • Measuring the right things. [part 1]
      • What are we?

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Aaron Gray
I am the director of business development WebTrends. I've been in the web analytics space for about 10 years, consulting on the development and execution of enterprise measurement strategies and conversion optimization programs. I'm also an entrepreneur. I'm passionate about product strategy, social media's impact on marketing, and sustainable design.
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