Wednesday, October 19, 2005

Defining KPI's - Update

I thought a little bit more about how I described the process for defining KPIs - and I came to this realization...

While it is true that you have to know what your business objectives are in order to tie your web measurements into group-, division-, or company-wide goals, often times it's easier to start at number 3, Describe desired visitor behaviors, and work your way up (toward connection to management objectives), and down (toward KPIs and contextual data) from there. The end result is still the same - the ability to illustrate to management how what's happening on the web site is directly connected to the larger goals that management cares about.

Here's what that looks like applied to the top down approach described by Schiff in his post on KPIs.

3 comments:

keyperformanceindicators said...
This comment has been removed by a blog administrator.
George said...
This comment has been removed by a blog administrator.
Thiep said...

First of all. Thanks very much for your useful post.

I just came across your blog and wanted to drop you a note telling you how impressed I was with the information you have posted here.

Please let me introduce you some info related to this post and I hope that it is useful for community.

Source: marketing kpi

Thanks again
Ngo