See you at X Change?

I'll be at Semphonic's X Change conference in Napa, California on Thursday and Friday. I'm leading two "huddle" sessions on using web behavioral data to optimize customer experience and drive business result improvements.

I'm looking forward to some lively discussion, and I'm hoping to learn as much as I share. I'll post a summary of the discussion points, ah-ha moments, and key take-aways from each session.

Hope to see you there!